About

Markets Served Through IDEALS Life Skill Programs

Over the years, IDEALS saw that young people today are not being taught the critical life skills that previous generations had been taught. Through its multiple programs, IDEALS has served markets that include: Georgia middle school students, Georgia Department of Justice Juvenile (DJJ) high school students, 100 Black Men of Atlanta / Georgia Chapters Mentee students, and North Central Chapter of Boys and Girls Club.

Who is IDEALS?

IDEALS is a 501-c-3 Educational Foundation established in 1991. IDEALS leads, equips, and encourages young people in developing the critical life and leadership skills needed to live productive and meaningful lives.

There are 1,000+ student athletes who have participated in our signature IDEALS Leadership classes over the years. IDEALS has now developed coaching resources to continue to mentor and coach them as they progress through the different phases and responsibilities in their personal and
professional lives.

Our Founder

Jack Williams

Jack’s passion for working with youth was revealed in 1993 when he formed the IDEALS Foundation Inc. IDEALS works with high school students in the area of leadership, role modeling and life/soft skills training.  

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Our History & 
Where We're Headed

See a timeline of our programs over the years.

Learn more about our programs
1993

IDEALS LEADERSHIP SCHOOL

In Atlanta, GA for both male and female high school student athletes. The leadership school consists of live presentations on with two 50-minute sessions per week for 8 weeks.
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2016

Principles for Performance

Initially started for career-tech high school students in Georgia but has grown to teach life skills to career-tech high school students nationally through a teacher facilitated video series led by adult speakers for 13 modules.
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2018

Next Step

Initially started for high school students in Georgia but has grown to teach life skills to high school students nationally through a teacher facilitated video series led by student speakers for
8 modules.
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2020

Decision Making

Initially started for freshmen high school students and youth organizations in Georgia but has grown to teach life skills to freshmen students and youth organizations nationally through a teacher facilitated video with students speakers. Also, includes a student pledge card for participants.
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2020

First Step

Initially started for middle school students and youth organizations in Georgia but has grown to teach and introduction to life skills to middle school students nationally through a teacher facilitated video with students speakers.
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Winter 2021

What I Wish I'd Known - Coming Soon

Created for middle school students in Georgia and nationally for a high school preview through a video with student speakers.
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